Segment.

Audience segmentation and activation framework that helps you grow and sell more

Classic audience segmentation simply isn't sufficient for the digital era where multiple audiences can be targeted concurrently with contextually relevant messages.

Scaling to your audience segmentation requirements, Segment incorporates qualitative and quantitative data. Segment's data-led capabilities result in advanced, constantly evolving audience segmentation.

What's included:

Segment. includes the following; from which a tailored solution will be developed based on your needs.

Audience Segmentation Business Case

Determination of focal needs and benefits fo audience segmentation to articualte these in a business case.

Audience Data Cleansing & Preparation

We cleanse and prepare datasets to ensure optimal outcomes of data led segmentation efforts.

Content

Assessment of content strategy and production resulting in recommended steps to create more engaging content.

Media

A review of media channels and tactics in use, along with a pairing of data and targeting tactics to drive improved media performance.

Creative

Audit and plan of creative to ensure it aligns to consumer segment journey stages.

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Methodology

Driving remarkable results.
01

Discover

We begin the process by reframing the objective in the context of digital marketing. Collation of all relevant data and insights relating to the business including 1-on-1 interviews with key stakeholders, technologies, segmentation and reports.
02

Dissect

Analyse all available information to determine Digital Maturity and identify issues and opportunities across pillars of Technology, Data, Content, Creative, and Media.
03

Plan

Apply proprietary strategic frameworks to address focus areas across marketing technology stack, consumer experience, media, messaging, and nurturing to sales.
04

Perform

Clear definition of the metrics that matter along with plans for tracking, reporting on and optimising digital marketing activity.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing services, products, consulting, technology, and training can drive the best results for our clients. 

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing products we have a great deal of experience across the gamut of digital marketing disciplines.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

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News

Resolution Digital wins Google Agency of the Year 2020 - for the third time in a row

Resolution Digital has defended its ‘Agency of the Year’ title at the prestigious Google Partners Honours Program for 2020, held last Friday.
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Contact us to discover how we can get you remarkable results in Digital Marketing Services