In Jan 2021, Google shared a quick glimpse of its plan for Apples' AppTrackingTransparency rollout and its preparation for these updates.
Earlier this week, Apple reminded developers to update their apps and prepare for the rollout of iOS14.5 and the AppTrackingTransparency tool. What does that mean for your Facebook advertising?
As we await Apple's full iOS14 rollout, including their App Tracking Transparency framework and new privacy features, what does this mean for advertisers?
A quick overview on what the latest Google update is all about, how it impacts advertisers, and what they should do to about it.
Amazon’s arrival has contributed to elevating online shopping as a whole – and has prompted a growth in web-traffic post-launch. Amazon continues to make its mark in Australia following its moves into content streaming and voice automation.
Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.
In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.