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Google offers marketers and advertisers two platforms for programmatic buying - Google Ads and Display & Video 360. However, these two platforms have vastly different features and capabilities
Foursquare is a location-based data location provider, enabling use of third-party behavioural segments to enhance targeting capabilities within the digital space.
Lifesight is a company that has been focused on helping advertisers use consumer data to power their targeting, insights and measurements needs for years.